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Viral Marketing
Viral marketing is one of the most popular new forms
of marketing employed today by companies both big and
small. Basically, viral marketing involves creating some
kind of memorable or attractive message or meme that
people are encouraged to send to each other. In the best
cases, viral marketing is responsible for greatly
increasing public awareness of a product (or excitement
among people who are already aware of an upcoming
product) by using social networks to make people think
about it more. Many people today are good at tuning out
advertisements seen on television or on the world wide
web, so viral marketing is a way to get people
interested in your product by having the pitch presented
to them by a friend or acquaintance; then when they are
exposed to your viral marketing message you have their
full attention.
To find information on the world wide web for setting
up a viral marketing campaign, first try using an
internet search engine that is popular such as Google or
Yahoo to search for phrases such as 'viral marketing
video email' or 'marketing online viral'. There are
online viral marketing companies that can help you plan
your viral marketing strategy, pitch ideas for ads, and
even produce videos and help you set up a site for
marketing viral media. A viral video is one that
promotes a product while seeming to be about something
else that piques peoples' curiosity, and the help of an
advertising company skilled in writing a viral marketing
script and producing viral marketing materials can make
all the difference. You can also get help to do it
yourself by searching for viral marketing software
online, and viral email marketing allows you to combine
mass email marketing on the internet with your viral
videos or mystery games in order to get greater exposure
and have more people thinking about your upcoming
release.
While videos are one of the most common forms of
viral marketing, another involves setting up a number of
fake web sites with encoded messages for a reality game
that ties into a world built around your product. This
kind of viral marketing promotion has been used very
successfully by Bungie Software in the past with their I
Love Bees campaign for Halo, and is most useful for
entertainment products such as TV shows, movies or
games, although it can also be adapted for various other
product launches. Good luck finding a viral marketing
solution that works for you!
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